Selling
Process
>Clean
everything. Cleanliness signals to a buyer that the home
has been well cared for and is most likely in good repair.
A messy or dirty home will cause prospective buyers to notice
every flaw.
>Unclutter
your home before you show it. Have a garage sale. Empty
closets. Throw away what you can’t sell. The less
“stuff” in and around a home, the roomier it
will seem.
>Let
the light in. Raise the shades. Open the blinds. Pull back
the curtains. Put brighter bulbs in all the lamps (but not
bright enough to cause a glare). Bright, open rooms feel
larger and more inviting. Dark rooms feel small and gloomy.
>Let
fresh air in. Get rid of odors that may be unfamiliar or
unpleasant. People are most often offended by odors from
tobacco, pets, cooking and musty or sour laundry. Fresh
flowers and potpourri can be used to your advantage. Other
smells that attract positive attention include fresh baked
bread and cinnamon.
>Fix
anything that is broken. This includes plumbing, electrical
systems/switches, windows, TV antennas, screens, doors and
fences. If it can’t be fixed, replace it or get rid
of it. (No window screens are better than broken ones.)
A buyer will make a much lower offer if your house is in
disrepair and will probably still insist that everything
be fixed before taking occupancy. You’re better off
if you leave potential buyers no reason to offer less than
you are asking.
>Send
pets away or secure them away from the house when prospective
buyers are coming. You never know if people will be annoyed
or intimidated by your pets or even allergic to them. And
you never want a prospective buyer to have to avoid animal
droppings.
>Send
the kids to grandma’s or take them on a walk around
the block. Children can be noisy and distracting to someone
interested in looking at a home.
>Paint.
There’s nothing that improves the value of a home
for a lower cost than a fresh coat of paint. And it’s
often easier to paint a room than it is to scrub it. Stick
with neutral colors—off-white is safest. Be sure to
avoid black, violet and pink.
>Keep
noise down. Silence is a restful sound that offends no one.
Turn off the TV and radio. Soft, instrumental music is fine,
but avoid vocals. If necessary, close the windows to eliminate
any street noise.
>Fix
squeaky floorboards. Don’t run any noisy equipment
like a vacuum cleaner or table saw while people are looking
at your home, and, if possible, ask your neighbors to avoid
irksome noises.
>Make
sure the temperature in your home is comfortable —keep
it cooler in the summer and warmer in the winter. If it’s
cold outside, and you have a fireplace, a nice fire will
make your home seem cozy and inviting.
>Be
available in case prospective buyers have questions, but
don’t crowd them.
>Provide
an exhaustive written list of the features of your home.
>Answer
questions professionally and truthfully, but don’t
volunteer any information.
>Know
the distances to schools and shopping centers.
>Let
the home and the salesperson do most of the selling.
>Refer
any prospect who calls or comes by to your broker for pre-screening
and pre-qualification as well as for your own safety.
>Provide
a home warranty and promote it.
>Tell
your real estate agent all about the home — good and
bad. Let the professional decide how to handle any negatives
and feature or highlight the positives.
|